YouTube School returns for a special December edition as we spend an evening further exploring Google Hangout and how it can be used for our events and fun in general.
Join us in person at the Academy or connect with us online via Google+. We'll be using this session to play with the tools and further expand our capacity to live stream and record them for further enjoyment.
Online drama will shape the agenda of the next YouTube School, as we review real-life conflicts that have played themselves out through viral videos — and often bubbled up to become the stuff of mainstream news coverage.
The session will provide an opportunity to deconstruct how beefs are effectively, or ineffectively, aired through this form of social media. Watch and talk about what makes for an interesting conflict and how YouTube has managed to draw attention to ridiculous or sublime storylines.
The regular Sunday session dedicated to watching and talking about online video expands to a weekday evening which will revisit any and all of the themes covered so far: channels, advertising, contagion, music, news and celebrity. A recap of what was discussed at past sessions will be combined with clips screened for the first time.
Newcomers will also be welcome to introduce a video of their choosing, or will be free to make an appropriate request on the spot — as long as they have something interesting enough to say about it.
Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.
The next edition of YouTube School will include a rapid-fire screening of short programs from the 100 original channels that are largely being unveiled this month — along with an opportunity for everyone in attendance to comment on them.
As the $100 million effort to nurture a more dedicated YouTube viewership ramps up, are these professional ventures likely to catch on, or will serendipity continue to prevail when it comes to gaining attention?
Fame will be the focus of the next YouTube School, as we look at how established celebrities have tried to adapt their image for the online audience, how fandom is expressed through online video and the new culture of stars established through the platform itself.
Curated clips from the past will also be screened and discussed, as usual, along with any other points of inspiration about how celebrity status is currently cultivated.
Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.
When news breaks, chances are that evidence will appear on YouTube before anywhere else, which provides an opportunity to look at how some recent stories originated through user-generated content.
Of course, the platform has also provided some different perspectives on television-based reporting — from historical clips to local bloopers to ideological rebuttals. The next YouTube School will look at a range of examples while considering the role it will play in shaping the future of news.
Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.
Music videos have been a cornerstone of YouTube from the start — even if it was initially left to VHS archivists to upload their personal collections without permission — and now about 40 per cent of all views on the site are song-driven.
The next edition of YouTube School will romp through a range of music clips, from vintage MTV to webcam karaoke, from Bollywood to K-Pop, and a look at the sort of acts which have been established or revived through popularity through viral viewership. Naturally, we'll play a few requests, too.
Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.
"Going viral" is the ambition of many who upload clips to YouTube. But how does an otherwise obscure video end up reaching a critical mass? And is there any secret formula to connecting with the greatest number of viewers?
New and returning students at YouTube School will view and discuss a variety of clips that have achieved some degree of popularity — or maybe just deserve to. The session will interest those looking to create something contagious, explore the process of getting attention, or who just like to watch.
Join us on the one day each year when television commercials are considered more important than the programming. YouTube School's own Super Bowl pre-pre-game show will look at how advertising plays a role in online video through the use of viral marketing clips, assorted forms of user monetization and curators dedicated to preserving bits of broadcast history — 30 seconds at a time.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.
Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.
YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.
This installment will focus on the new developments designed to increase viewer dedication to YouTube. We will look at the emerging wave of professional channels along with what independent producers have done to secure their own viewer loyalty.
"Why, sometimes I've believed as many as six impossible things before breakfast."
—Red Queen, Alice in Wonderland
“Be Realistic:
Demand the Impossible"
—political slogan used by
the Situationists in 1968
“Let's set our sights beyond the abominations of today to divine another possible world.”
—Eduardo Galeano
"Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing."
- Muhammad Ali