YouTube School: Channels

Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.

Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.

YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.

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This installment will focus on the new developments designed to increase viewer dedication to YouTube. We will look at the emerging wave of professional channels along with what independent producers have done to secure their own viewer loyalty.