YouTube School: Contagious

"Going viral" is the ambition of many who upload clips to YouTube. But how does an otherwise obscure video end up reaching a critical mass? And is there any secret formula to connecting with the greatest number of viewers?

New and returning students at YouTube School will view and discuss a variety of clips that have achieved some degree of popularity — or maybe just deserve to. The session will interest those looking to create something contagious, explore the process of getting attention, or who just like to watch.

Join our Google+ group to participate in the making of each session:
https://plus.google.com/113810566919113105097

Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.

Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.

YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.

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