YouTube School: Musical

Music videos have been a cornerstone of YouTube from the start — even if it was initially left to VHS archivists to upload their personal collections without permission — and now about 40 per cent of all views on the site are song-driven.

The next edition of YouTube School will romp through a range of music clips, from vintage MTV to webcam karaoke, from Bollywood to K-Pop, and a look at the sort of acts which have been established or revived through popularity through viral viewership. Naturally, we'll play a few requests, too.

Facebook page for this event

Join our Google+ group to participate in the making of each session:
https://plus.google.com/113810566919113105097

Metaviews presents a regular series dedicated to watching, thinking about and contributing to the largest of online video platforms.

Sessions will consist of discussion and screenings of some of the popular viral clips of the moment, some personal favourites of past and future — and discovering buried treasures along the way.

YouTube School will also provide insights into how viewership is accrued, with input from producers who have leveraged its reach, along with inspiration for anyone to do the same. Consider the flavours of social media sharing between the walls of the Academy of the Impossible.